1. Amazon France

Amazon.fr is a major player in e-commerce in France and enjoys strong recognition. Its wide selection of products and fast delivery options make it an essential reference for French consumers.

In 2023, the sales reached €12 billion. The average basket was €42, illustrating the power of the platform and its attractiveness to online buyers.

2. Veepee

Veepee, the leader in online commerce specializing in private sales, stands out for its unique model and attractiveness to consumers looking for good deals.

Veepee recorded a total of €4.4 billion in sales, confirming its place among the leading online commerce platforms in France. With an average basket of €45, Veepee continues to attract a wide clientele with its exclusive offers and attractive prices.

3. Shein

Shein, a giant in online commerce specializing in affordable fashion, has established itself as a must-visit destination for online shopping enthusiasts in France. With its varied catalog and accessible trends, the brand appeals to a wide audience.

In 2024, Shein recorded sales of €1.9 billion. The average basket was €53, illustrating the strong demand for its products and its ability to adapt to consumer expectations in online commerce.

4. Ebay

With €1.7 billion of sales, eBay confirms its key role in e-commerce in France.

A noteworthy detail is the average profit per transaction of 234 euros, highlighting the diversity of items sold, from collectibles to electronics and luxury goods.

5. AliExpress

AliExpress, one of the leading online store, is positioned as a preferred destination for consumers looking for a variety of products at competitive prices.

In 2024, the site generated €1.6 billion of sales. The average basket was between €20 and €47. To facilitate analysis, charts were established by taking the median value of this range, illustrating the diversity of shopping habits on the platform.

6. Temu

Temu, an e-commerce store rapidly expanding, has experienced explosive growth since 2023 thanks to its ultra-competitive prices and wide range of products. Inspired by the model of Chinese marketplaces, the site attracts more and more consumers looking for good deals.

TeTemu generated sales of 1.3 billion euros. Its average basket was €34, illustrating the rising power of this platform and its increasing attractiveness to online buyers keen on affordable products. However, it is important to be cautious with your personal information. Some people have been victims of fraud after making purchases on Temu.

7. La Redoute

La Redoute, a historic player in e-commerce in France, has established itself as a reference in the fashion and home decoration sector. Its success relies on a varied offer and the ability to adapt to new e-commerce trends.

The company has an inspiring history: a few years ago, while on the brink of bankruptcy, employees invested in the company. Upon its buyout, each of them was able to receive €100,000, demonstrating a true collective success.

In 2023, La Redoute generated €1.3 billion. Its average basket was €59, confirming its attractiveness and strength in the online commerce market in France.

8. Cdiscount

Cdiscount, one of the leading online store in France, offers a wide range of products from home appliances to high-tech, as well as home and DIY products. With its attractive prices and numerous promotions, the site has become an essential destination for French consumers.

In 2024, Cdiscount generated €1.04 billion in sales. Its average basket, particularly high at €110, reflects the value of purchases made on the platform and its ability to retain a clientele looking for good deals.

9. Zalando

Zalando, a major online store in France, is recognized for its wide offer of fashion and accessories, covering all trends from clothing to shoes to bags and sports items.

In 2023, Zalando achieved €700 million of sales. Its average basket was €60.8, illustrating the platform's appeal to a clientele concerned with style and quality at competitive prices. These results reflect Zalando's strength in the online commerce market.

10. Showroomprivé

Showroomprivé, is a leader in online private sales, continues to attract consumers looking for good deals on a wide range of products, particularly in the fashion, home, and beauty sectors.

In 2023, Showroomprivé achieved €600 million of sales. The average basket was €51.5, reflecting the attractiveness of its exclusive offers and the loyalty of a clientele passionate about online private sales.

11. Vinted

Vinted, a platform for selling second-hand clothing, has quickly established itself as a reference in the field of buying and reselling fashion, especially for second-hand clothing and accessories. With its affordable prices and the possibility of finding unique items, Vinted attracts a wide audience, both female and male.

In 2023, Vinted generated €500 million in sales. The average basket varies between €22 for men and €17 for women, illustrating the accessibility of prices and the popularity of the platform for consumers looking for quality items at low prices.

Observations on e-commerce trends in France

Amazon remains the undisputed leader of e-commerce

Among the major online store in France, Amazon continues to stand out due to its dominant market share. Although it was not specifically mentioned in our recent data, the site continues to have a crushing presence in the French market. Just like in Canada, Amazon remains the leader in terms of sales volume and continues to rank among the largest sources of revenue for online commerce in France.

Variability of the average basket and consumption trends:

An interesting observation from the data on the average basket is the wide disparity between stores, ranging from €17 on Vinted to €110 on Cdiscount. This variation is linked to the nature of the products offered by each site. For instance, sites like Vinted, which focus on selling second-hand clothing, attract buyers looking for good deals, which is reflected in a relatively low average basket. Conversely, Cdiscount, which mainly sells electronics, home equipment, and fashion, records a high average basket, with often more substantial purchases.

This difference in average basket shows that it is possible to achieve significant revenues even with modest average baskets. For example, Vinted generates €500 million despite a relatively low average basket (between €17 and €22 depending on gender), while Cdiscount records €800 million in turnover with an average basket of €110, higher but also more typical of online purchases in categories like electronics and home appliances.

A trend towards higher average baskets:

Sites like Showroomprivé and Cdiscount also show that higher average baskets are often associated with larger quantity purchases or more expensive products. The average basket on Showroomprivé reaches €51.5, which is quite high considering its model based on private sales, while giants like Cdiscount or Zalando see a similar average basket of €60.8, reflecting a certain stability in consumption, even for platforms that are not specialized in luxury products.

Conclusion on trends:

The variability of average baskets shows that the French e-commerce landscape landscape is extremely diverse and that different strategies can be effective depending on market segments. While some sites, like Vinted, target consumers seeking good deals with a lower average basket, others, like Cdiscount, succeed in maintaining higher baskets thanks to a more diverse product offering. These trends reveal that despite differences in purchasing habits, it is possible to achieve impressive online performances, regardless of the average basket.

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