Electronic Shelf Labels (ESL): costs, benefits grocery Quebec
Apr 10, 2025
In a context where operational efficiency, pricing accuracy, and customer experience are top priorities, grocery stores in Quebec and Canada are increasingly seeking to modernize. One of the most promising innovations: electronic shelf labels (Electronic Shelf Labels – ESL). This intelligent system replaces traditional paper labels with digital screens, offering considerable flexibility and time savings.
What is an electronic shelf label (ESL)?
An electronic shelf label (ESL) is a small display (usually e-ink) attached to shelves to display prices and product information. These labels are connected to a central system that allows for automatic real-time price updates via Wi-Fi or radio frequency.
Types of ESL available:
Small size (1.5" to 2.7") – For standard products.
Medium size (2.9" to 4.2") – For promotions or featured products.
Large size (7" to 12") – For high-volume areas or end caps.
Concrete benefits for grocers
1. Instant price updates
No more manual errors or hours spent replacing labels. With a few clicks, prices are synchronized across the grocery store, even across the chain.
2. Reduction in pricing errors
Discrepancies between the displayed price on the shelf and the register price are eliminated, reducing customer complaints and losses related to adjustments.
3. Time savings for employees
Employees can focus on customer service rather than the logistics of changing prices.
4. Dynamic pricing strategy
By syncing with your management system, you can adjust prices based on stock levels, time of day, or promotions in real-time.
5. Sustainable and eco-friendly solution
Less paper, less ink, less waste. A sustainable choice that aligns with corporate social responsibility initiatives.
How much do electronic shelf labels (ESL) cost?
The cost of electronic labels varies based on several factors: size, technology, order volume, and supplier.
Item | Estimated unit price | Notes |
|---|---|---|
ESL 1.5" – 2.7" | 5 to 12 CAD | Standard size, e-ink |
ESL 2.9" – 4.2" | 10 to 18 CAD | Better readability for promotions |
ESL 7" – 12" | 35 to 80 CAD | For end caps or special sections |
Communication gateway | 250 to 500 CAD | 1 gateway can cover ~500-1000 ESL |
Management software | Starting from 2,000 CAD | Depends on the supplier and features |
Installation | 1,000 to 5,000 CAD | Depending on the size of the store |
Annual maintenance | 5 to 10% of the initial investment | Includes software updates and support |
Example budget for a medium-sized grocery store (10,000 labels):
Labels: 80,000 to 120,000 CAD
Gateways: 2,000 to 4,000 CAD
Software + installation: 5,000 to 10,000 CAD
Estimated total: between 90,000 and 135,000 CAD
Several suppliers offer turnkey solutions with monthly financing or leasing, which can reduce the initial cost.
Return on investment (ROI)
Many grocery stores see a ROI in less than 2 years, thanks to:
A reduction in labor hours
Fewer pricing errors
Better management of promotions
An increase in customer satisfaction
Integration with your management system
ESLs easily integrate with most modern POS/ERP systems via API or connectors. Good integration allows for:
Centralized price changes
Real-time promotion management
Stock synchronization
Ready to digitize your grocery store?
The adoption of electronic shelf labels represents much more than just a technological update: it is a strategic lever to modernize your store, optimize your operations, and provide a customer experience that meets current expectations. OneTrip supports you in your digital transition through our online commerce and marketing solution.
Contact us for a free demo and discover how we can simplify your life today!